Trends in Media Advertising and In-Store Merchandising Presentation highlights from the P-O-P Senior Executive Congress Tesco TV Lifts Sales 10% for Brands, Agency Says Pepsi Black History Month Celebration A case study from the Promotion Marketing Association's 2004 Reggie Awards Hungry-Man's King-Sized Adventure A case study from the Promotion Marketing Association's 2004 Reggie Awards Heineken 'Matrix Reloaded' Tie-in A case study from the Promotion Marketing Association's 2004 Reggie Awards Retail TV Network Improves Consumer Perceptions of Mall, Study Finds Pedigree/Wal-Mart Paws to Recognize A case study from the Promotion Marketing Association's 2004 Reggie Awards Angel Soft "Angels in Action" A case study from the Promotion Marketing Association's 2004 Reggie Awards RFID: Coming to a Store Near You Retailers back uniform standards, but chip prices must fall before tagging of individual products is common P-O-P Producer Trends 2004 P-O-P Design interviews P-O-P producers for their take on the business outlook, RFQs, and P-O-P materials trends First Previous 534 535 536 537 538 Next Last