The Wal-Mart Philosophy Bob Connolly discusses the chain's marketing strategy Duracell Goes Small-Scale for NASCAR Display Customization Study to Get Underway Soon Wal-Mart TV Is a $60 Million Network PRN Corp. Files for IPO Using Research to Guide P-O-P Decisions Using research to guide, assess and improve in-store marketing Kohl's Takes Up Fortune Telling Retailers Milk Dairy Month Campaigns Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing Superfeet Finds Room for P-O-P Improvement Kroger Gets Its Day in Court with Lysol First Previous 533 534 535 536 537 Next Last
