Artificial Intelligence

Google Cloud’s generative AI capabilities will power real-time monitoring of consumer sentiment and feedback, allowing the prestige beauty giant to address consumer concerns, respond to external trends and improve consumer experiences.

The company has also expanded its partnership with Rokt to enable brands beyond CPGs to reach Gopuff’s customer base with relevant campaigns.

Recent retail news includes Walmart releasing its annual Top Toys list, and Ace Hardware growing its store count.

Research from LiveIntent also determined that 96% of marketers deem first-party data vital to advertising, especially in light of Google's pending third-party cookie changes.

AI software provider VSBLTY has signed a non-binding letter of intent to buy the digital media and content network, which operates 4,500 in-store digital screens.

Following a 20-store pilot, Wakefern will bring Tally robots to more ShopRite stores as a way to reduce out-of-stock rates and free up associates' time for other tasks.

Recent retail news includes Aldi's purchase of Winn-Dixie and Harveys Supermarket, and 7-Eleven unveiling an updated mobile app.

The Path to Purchase Institute's latest proprietary research looks at artificial intelligence (AI) in content creation.

The retailer's grocery chains are piloting Swiftly's Alcohol Cashback program within their respective mobile apps, allowing shoppers to receive a rebate within hours via PayPal or Venmo.

As retail media continues to grow, industry stakeholders work to standardize measurement.