Advertisers can now layer connected TV ads, sponsored videos and interactive video content with first-party member data via the club chain's retailer media network.
New research from Chicory and the Path to Purchase Institute validated that as shopper behaviors have evolved, in-recipe, contextual commerce is a major growth opportunity for the grocery industry.
Profiles of Industry Impact winners Kristi Argyilan, Melissa Gonzalez, Elizabeth Johnson, Cristina Marinucci, Jill Smith, Rachel Tipograph and Katie Williams.
A look at maximizing the conceptual value of return on relationship, creating an omnichannel organizational structure, and the redefined role of agencies.
Book store Village Vanguard leverages the solution to observe viewership of promotional videos and advertising on in-store screens by tracking time spent by shoppers in front of the signage.
