Supermarket/Grocery

Client: Golden Book Publishing, New York
Distribution: Supermarkets, drugstores, department stores and mass merchants
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Books, Newspapers and Magazines
Objectives: To create a coloring contest and generate impulse purchases via a center aisle display that would have a four-way visibility with non-traditional "open look"; reduce parts, set-up time, costs and hold 768 pieces; be modular; and effectively communicate the features of the promotion.

Client: Whitehall-Robins, Madison, N.J.
Distribution: Supermarkets, drugstores, mass merchants
Size of Run: 15,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Temporary, Skin Care Products
Objectives: To introduce a new brand of Chapstick and enter into the kids' lip balm market by producing a fun, exciting and colorful display that would attract attention and be child-friendly.

Client: SmithKline Beecham Consumer Healthcare, Pittsburgh
Distribution: Supermarkets
Size of Run: 200
Producer: Rapid Displays, Chicago
Division: Temporary, Dentifrices, Mouthwash and Oral Care Implements
Objectives: To gain attention for the Aquafresh Kids Packs through a tie-in with the Warner Bros., movie "The Magic Sword." To introduce the toothpaste product to families who are unfamiliar with it and to encourage trial. Also, to make the display kid-friendly by merchandising the product just 18 inches off the floor.

Client: Sun-Diamond Growers of California, Pleasanton, Calif.
Distribution: Supermarkets
Size of Run: 2,500
Producer: Ruszel Woodworks, Benicia, Calif.
Division: Permanent, Containerized and Processed Foods
Objectives: To provide an off-shelf secondary location for product and to provide support to concepts advertised in other media. To translate the "natural goodness feel" of the product into the display.

Product: Chapstick Flava-Craze
Number of displays: 2,000
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Supermarkets, mass merchants and convenience stores
Introduction: August 1998
Duration: Temporary
Construction: Corrugated; molded impact styrene
Display set-up: Internal salesforce; retailers
This colorful unit introduces the child lip balm segment and expands the category for Chapstick.