Supermarket/Grocery

Product: Bottled water
Number of units: 4,000 shelves
P-O-P company: Display Technologies, College Park, N.Y.
Distribution: Supermarkets
Introduction: April 1998
Duration: Permanent
Construction: High-impact polystyrene
A real space-saver, Naya's new stackable rack squeezes product into unused areas.

P-O-P Times' exclusive survey explores how much P-O-P costs, where it gets placed and how much it helps increase sales

Product: Cookies and crackers for kids
P-O-P companies: East-West Creative Inc. (design), New York; Tim-Bar Metro/Oxford Innovations (production), Englewood Cliffs, N.J.
Distribution: Supermarkets
Introduction: August 1998
Duration: Temporary
Construction: Corrugated
Last year's successful co-branded Cool School Bus sweepstakes program from Nabisco has been expanded this fall with a redesigned school bus floor display driving sales.