Drug Store

Product: Concord Confections Inc. Tongue Splashers gum
P-O-P company: Nolan & Co., Chicago (graphics)
Distribution: Drug stores, supermarkets, convenience stores and discount stores
Introduction: February 1993
Duration: Temporary
Tongue Splashers add a burst of color to the teeth and tongue, much to the delight of kids and kids at heart. An equally colorful can catches consumers' attention at the point-of-purchase.

Product: Coors Light
P-O-P company: Graphic Communications, Golden, Colo.
Distribution: Grocery, convenience, liquor and drug stores
Construction: Paper stock

Client: Revlon
P-O-P company: Alliance Display & Packaging Co., Winston-Salem, N.C.
Distribution: Mass merchants and drug stores
Construction: Corrugated structure with laminated hardboard base
Introduction: October 1992
Comments: This unique design reinforces the packaging in this relaunch of the Core Nail product line.

Client: Procter & Gamble
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Drug stores, mass merchants and discount outlets
Construction: High-impact, low-gloss, frosted black tray and header hot stamped in gold foil. Header has a clear, injection-molded, crystal-styrene illusion screen with a die-cut graphic panel.
Introduction: February 1992

Client: La-Loren Bath and Gift Accessories
P-O-P company: P.O.P. Displays Inc., Long Island City, N.Y.
Distribution: Drug stores, mass merchants, department stores and specialty stores
Construction: The silkscreened, faux marble display was a combination of vacuum forming, steel support structure, injection-molded trays and slatwall.
Introduction: April 1992

Client: Clarion
P-O-P company: Thomson-Leeds Co., New York
Distribution: Mass merchants and drug stores
Construction: Injection-molded tray and riser system accepts various configurations of a vacuum-formed insert. Four-color litho illustrations are featured on display risers and copy points are hot stamped on risers and trays.
Introduction: January 1992

Client: Coty Inc.
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Chain drug stores, mass merchants and department stores
Construction: Vacuum-formed plastic, litho-mounted chipboard and fabricated acrylic
Introduction: July 1992
Comments: The display was designed to launch this masculine fragrance line. It highlights Gravity's bold product packaging, which is angled as if it was defying gravity.

Product: Fiji Wear Inc. eyeglass retainers
Number of displays: 1,500
P-O-P company: Creations at Dallas, Dallas
Distribution: Sporting goods stores, mass merchants, department stores and drug stores
Introduction: November 1992
Duration: Permanent
Construction: Black acrylic with silkscreened copy on a rotating base
The $18 that Fiji Wear invests in each Bula Loop countertop display is a "very reasonable" marketing expense, according to the company.

Client: Coty Inc.
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Chain drug stores, mass merchants and department stores
Construction: Vacuum-formed plastic
Introduction: July 1992
Comments: The display was designed to launch this feminine fragrance line. The counter unit creates the image of an intricately carved dresser top complete with mirror, drawer and brass-plated knob. The tester display encourages consumers to sample the Truly Lace cologne spray in store.

Client: Revlon
P-O-P company: P.O.P. Displays Inc., Long Island City, N.Y,
Distribution: Drug stores and mass merchants
Construction: Injection molding, hot stamping and litho
Introduction: June 1992
Comments: The display coordinated the look of Revlon's new Nail Enamel packaging with this on-counter presentation. By combining the bevelled grill accented with gold hot stamping, it resembled the new cap of the Revlon Nail Enamel.