Drug Store

Product: Smythe-Withcomb & Graeves Ltd. Book Valet
Number of displays: Less than 500
P-O-P company: Golden State Containers, Phoenix, Ariz.
Distribution: Gift and stationery stores, bookstores and drug stores.
Introduction: September 1991
Duration: Temporary
Construction: Corrugated cardboard
The Book Valet display comes with a paperback book for hands-on demonstrations.

Product: Fuji Singles floppy disks
P-O-P company: Slot Systems Inc., Oswego, Ill.
Distribution: Bookstores, airports, drug stores and grocery stores
Introduction: October 1991
Duration: Permanent
Construction: Vacuum-formed plastic (stand), lithographed styrene (signs)
A spinner stand for Fuji Singles floppy disks is a first for the company. It offers the disks as single pieces instead of in multiple unit packs.

Product: Den-Mat Corp. Rembrandt whitening toothpaste
Number of displays: 6,800 (floor display), 3,600 (sidekick)
P-O-P company: Frank Maddocks & Co. (floor display); Bay Cities (sidekick production), both of Los Angeles
Distribution: Drug stores, mass merchants, grocery stores, beauty salons and dentists' offices
Introduction: December 1991
Duration: Temporary
Construction: Corrugated cardboard (sidekick), vacuum-formed plastic (floor stand)
Displays for Rembrandt toothpaste must fit a variety of retail locations.

Product: Sara Lee Hosiery L'Eggs Sheer Energy pantyhose
Number of displays: 27,000
P-O-P company: CB Displays, Winston-Salem, N.C.
Distribution: Grocery and drug stores, mass merchandisers
Introduction: November 1991
Duration: Promotional
Construction: Corrugated cardboard
Retailers are already asking what animal will be next for Sheer Energy's black and white promotion, say L'Eggs officials.

Product: International Friendship Center, featuring greeting cards, stationery, mugs, gift wrap and stickers
Number of displays: 10,000
P-O-P company: TCA Corp., Portland, Ore.
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: June 1992
Duration: Promotional
Construction: Corrugated cardboard
A tie-in with a touring American Greetings exhibit encourages letter writing with pen pals around the world.

Product: Miller Lite, Genuine Draft, Genuine Draft Light and Miller High Life beers
Distribution: Supermarkets, convenience stores, mass merchandisers and drug stores
Introduction: May 1992
Duration: Promotional
Construction: Various media
Consumers can't miss Miller Brewing's summer promotions. A wide variety of P-O-P will be used and updated throughout the season.

Product: Neutrogena Sunblock
Number of displays: 20,000
P-O-P company: Comptes, Rico Rivera, Calif.
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: March 1992
Duration: Promotional
Construction: Corrugated
Product: Neutrogena Shampoo; Neutrogena Conditioner
Number of displays: 8,700
P-O-P company: Service Container, Compton, Calif.
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: March 1992