Toy, Hobby, & Games

Client: Nintendo of America Inc.
Producer: Schutz International
Category: Multiple Materials/ Multiple Configuration
Intended Length of Use: 3 years
Production Run: 5,000
Unit Cost Range: More than $250

Client: Sega of America
Producer: Rapid Displays
Category: Paperboard Floorstand
Intended Length of Use: 1 month
Production Run: 1,800
Unit Cost Range: $25 - $99
COMMENTS: This black foamboard display is simple to set up because it has only six pieces plus clips. PETG was silkscreened and affixed over each of the three sides as a curved doubled headline marquis.

Client: Nintendo of America Inc.
Producer: The Niven Marketing Group
Category: Rotationally/Blow-Molded Plastic Floorstand
Intended Length of Use: 1 year
Production Run: 100
Unit Cost Range: $100 - $250
COMMENTS: To create excitement during the introduction of a new video game, these rotationally molded polyurethane statues were distributed to retail stores. The statues were airbrush-painted in seven colors.

Client: Nickelodeon Corp.
Products Promoted: Gak toy line
P-O-P Company: Vomela Specialty Co., St. Paul, Minn.
Distribution: 600 Toys "R" Us stores
Material: 3M Floor Graphic material with 3M Overlaminate
Introduction: October 1995
Notes: This 20-piece floor graphic was screen printed, and die cut. Toys "R" Us staff handled the installation.

Mattel and other Licensees Join for 'Hunchback' Effort

Rapid Displays
Deluxe Saturn Video Game Floor Display (1D)
Sega of America