Toy, Hobby, & Games

Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets.

Client: H.E. Butt Grocery Co., San Antonio, Texas
Distribution: H.E. Butt supermarkets
Size of Run: 175
Producer: AC Industries, Cleveland
Division: Semi-Permanent, Stationery, Office Supplies and Seasonal Goods: Stationery, Party Goods, Gift Wrap, Disposable Writing Instruments and Seasonal Items

Client: Playmobil, Cranbury, N.J.
Distribution: Playmobil retailers
Size of Run: 2,000
Producer: Array Marketing Group, Thomson-Leeds Division, New York
Division: Semi-Permanent, Sports, Toys, and Accessories: Toys
Objectives: Playmobil joined with the Kennedy Space Center to create a promotion for a new product introduction. A ballot box was created using chipboard with four-color process, litho-printed graphics. Other P-O-P/promotional elements included door posters, tear pads, shelf talkers, shelf strips, t-shirts and aprons.

Client: VTech Industries LLC, Wheeling, Ill.
Distribution: Toys 'R' Us stores
Size of Run: 190
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Sports, Toys and Accessories: Toys

Client: Nintendo of America, Redmond, Wash.
Distribution: Wal-Mart stores
Size of Run: 1,989
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Entertainment and Computers: Home Entertainment Interactive, Motion or Illuminated

Client: Effem Foods Ltd./Toys "R" Us, Toronto
Products Promoted: M&M's chocolate candies and toys
Objective: To design a cross merchandiser for a mass merchant environment that could sell both interactive toys and candy.
Introduction: September 2000
Construction/Materials: Styrene, pegboard, melamine
P-O-P Company: Creative Displayworks Corp., Toronto

Retail Category: Consumer Electronics/Entertainment
Display Type: Permanent Signage
Producer: Thomson-Leeds Company Inc., New York
Client: Nintendo
Objective: The objective was to design a high-tech sign that would provide the consumer with up-to-date top ten titles and new releases from Nintendo. The sign was put up by all of the retailers who received it and is constantly being updated with current information.