Sporting Goods

Manufacturer: Spalding Sports Worldwide
Products: Top-Flite Tour irons and Intimidator drivers (back side)
P-O-P company: Mechtronics, Stamford, Conn.
Distribution: Golf course pro shops, off-course golf equipment retailers
Construction/Materials: Steel tube frame; vacuum-formed base and header; hot stamped logo at base; litho-mounted chipboard header graphics; and fabricated plastic club locator wings
Introduction: January 1996

Manufacturer: Callaway Golf
Products: Big Bertha golf clubs
P-O-P company: DCI Marketing, Milwaukee
Distribution: Sporting goods outlets
Construction/Materials: Injection-molded ABS
Introduction: February 1996

Manufacturer: Spalding Sports Worldwide
Products: Golf balls
P-O-P company: Stone Display Group, Richmond, Va.
Distribution: Sporting goods stores, pro shops
Construction/Materials: Flexographic printed label laminated to corrugated
Introduction: April 1997

Manufacturer: Hillerich & Bradsby
Products: Power Bilt TPS golf clubs
P-O-P company: DCI Marketing, Milwaukee
Distribution: Sporting goods outlets
Construction/Materials: Fabricated wood and steel that is screen printed
Introduction: November 1995

Manufacturer: The Arnold Palmer Golf Co.
Products: Metalwoods, irons
P-O-P company: Mark Novak & Associates Inc., Park Ridge, Ill.
Distribution: Golf stores
Construction/Materials: Wood, wire, steel, acrylic, EPS, Sintra
Introduction: April 1996

Manufacturer: Tommy Armour Golf
Products: Titanium irons
P-O-P company: Mark Novak & Associates Inc., Park Ridge, Ill.
Distribution: Golf stores, pro shops
Construction/Materials: Corrugated
Introduction: November 1996

Manufacturer: Nevada Bob's/Arnold Palmer Golf Co.
Products: Arnold Palmer clubs, bags, shoes, gloves and balls
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Nevada Bob stores
Construction/Materials: Oak veneer, metal
Introduction: February 1997