Sporting Goods

Manufacturer: Hillerich & Bradsby
Products: Power Bilt TPS golf clubs
P-O-P company: DCI Marketing, Milwaukee
Distribution: Sporting goods outlets
Construction/Materials: Fabricated wood and steel that is screen printed
Introduction: November 1995

Manufacturer: The Arnold Palmer Golf Co.
Products: Metalwoods, irons
P-O-P company: Mark Novak & Associates Inc., Park Ridge, Ill.
Distribution: Golf stores
Construction/Materials: Wood, wire, steel, acrylic, EPS, Sintra
Introduction: April 1996

Manufacturer: Tommy Armour Golf
Products: Titanium irons
P-O-P company: Mark Novak & Associates Inc., Park Ridge, Ill.
Distribution: Golf stores, pro shops
Construction/Materials: Corrugated
Introduction: November 1996

Manufacturer: Nevada Bob's/Arnold Palmer Golf Co.
Products: Arnold Palmer clubs, bags, shoes, gloves and balls
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Nevada Bob stores
Construction/Materials: Oak veneer, metal
Introduction: February 1997

Manufacturer: Zevo
Products: Putters
P-O-P company: Exhibitart, Carlsbad, Calif.
Distribution: Golf pro shops, golf stores, retail stores
Construction/Materials: Metal, computerized sensing device for measuring putts (LED readout)
Introduction: January 1997

As younger players, advanced equipment technology and new manufacturers arrive on the scene, golf products P-O-P must meet the needs of the sport's changing retail face

Product: Sport radar
Number of displays: 2,000
P-O-P companies: Craftwell Containers (manufacture), Rexdale, Ontario; D-Zign SAB (design), St. Laurent, Quebec
Distribution: Sporting goods stores
Introduction: February 1997
Duration: Temporary
Construction: Corrugated
A corrugated floorstand conveys the speed and action of sports to athletes interested in clocking the speeds at which they hit balls and pucks.