Packaged Foods

Client: Geo. A. Hormel & Co.
Producer: United States Display Co.
Category: Paperboard: Endcap, sidekick or power wing
Comments: Designers created a flexible display that could be set in multiple positions within a store. Corrugated and tag stock were used to stay within budget. Rolled tag stock creates a 3-D "roof tile" effect, while reinforced trays support the weight of the products.

Product: Focaccia bread
Number of displays: 2,000
P-O-P company: CDA Industries South, Atlanta
Distribution: Supermarkets
Introduction: September 1993
Duration: Permanent
Construction: Wire tubing, Coroplast (headers)
Piemonte Foods' new Focaccia spinner rack features five-color header boards that can be interchanged with others later on, plus angled corners for additional collateral material.

Product: D'Italiano Real Italian Bread
Number of displays: 2,500
P-O-P companies: Seiter & Miller Advertising (design), New York; Beacon Containers (manufacture), Birdsboro, Pa.
Distribution: Grocery stores
Introduction: February 1994
Duration: Promotional
Construction: Wire (bread racks); corrugated (headers and dump bins)

Carts, first place
The National Potato Board

Product: Vegetable oils
Number of displays: 25,000
P-O-P company: Western Packaging & Display Corp., Novato, Calif.
Distribution: Health-food stores
Introduction: April 1994
Duration: Temporary
Construction: Laminated paper or clear PVC
Spectrum Naturals' new Talker Pockets consist of laminated paper attached to a scored tab that slides into the price channel. A slot-and-tab base allows literature pieces to be set into the pocket and be visible from both ends of the aisle.