Packaged Foods

Client: Continental Baking Co.
Producer: KCS Industries Inc.
Category: Paper: Floorstand, Endcap or Sidekick
Comments: A fun-house mirror was incorporated to make the consumer appear thinner. For one-third the price of traditional methods, a 0.002-thick Mylar surface was used in combination with an adhesive and unique laminating technique to overcome the problem of the Mylar showing any texture of the substrate, which would negatively affect the reflection or clarity of the mirror's surface.

Product: Spicy Thai Peanut Bake
Number of displays: 5,000
Distribution: Supermarkets
Introduction: August 1992
Duration: Temporary
Construction: Corrugated
A prepacked shipper was created in hopes of getting Spicy Thai Peanut Bake into supermarkets and ultimately placed permanently on retailers' shelves.

Client: Schmidt Baking
Product: Sunbeam bread
P-O-P company: Nashville Display, Nashville, Tenn.
Introduction: April 1992
Construction: The unit is made from wire and tubing with a powder-coated finish with a 3-D, die-cut, four-color chipboard sign. Two-color shelf talkers are used on the front of each shelf.

Client: California Kiwi Commission
Product: California kiwis
P-O-P company: Comark Merchandising, Elk Grove Village, Ill.
Introduction: November 1992
Construction: B-flute corrugated; rubber-die printed one color with spot label mount; die cut; and glue.

Client: Thumann's Deli Meats
Product: Deli meats
P-O-P company: Heritage Frame & Glass Creations, Nesquehoning, Pa.
Introduction: September 1992
Construction: Laminated wood-core frames, Melamine, glass, polystyrene, silkscreen printing, mirroring (silvering) and Perma Coat chalkboard surface.

Client: George A. Hormel Co.
Product: Dry sausage products
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Introduction: November 1992
Construction: Lightweight sheet metal with four litho-mounted header panels and a bottom foundation of four painted Masonite panels.

Client: Reckitt & Colman Inc.
Product: French's Dijon Mustard
P-O-P companies: Phoenix Display & Packaging Corp., West Deptford, N.J., manufactured the display, with the exception of the balloon, flag and coupon pad, which were printed by Phoenix Color Graphics.
Introduction: June 1992
Construction: 70-pound litho and B-flute corrugated
Comments: The interior packaging uses Steel Stack Board for strength.

Client: Guiltless Gourmet
Product: Guiltless Gourmet tortilla chips and salsa
P-O-P company: Display Technologies, Long Island City, N.Y.
Introduction: June 1992
Construction: Plastic
Comments: A semi-permantent display was required to distinguish the product from other brands. This attractive, plastic floor rack was designed to stimulate impulse shopping. Bold, eye-catching graphics on the trays, along with a special die-cut header card demand customer attention. The unit is easy to assemble.

Product: Frozen yogurt
Number of displays: Approximately 50,000
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Distribution: Grocery stores
Introduction: February 1993
Duration: Permanent
Construction: High-impact styrene
Dannon Lite and Dannon Pure Indulgence logos have been added to the top of this prototype freezer divider, which helped show a 50 percent share of the market for the product in a six-week test.