Packaged Beverages

Client: Coca Cola USA, Atlanta
Products Promoted: Soft drinks
Marketing Objective: To capture shoppers' attention and lead them directly to the product.
Producer: Service Litho-Print Inc., Oshkosh, Wis.
Distribution: Convenience stores
Quantity: 20,000 initially
Materials/Process: Service Litho-Print Inc.'s Free Stick and Ex-Static Floor Art
Introduction: June 1997

Client: Langworth Pantel, White Plains, N.Y.
Products Promoted: Arrowhead Spring Water and Poland Spring Water
Marketing Objective: The static clings are placed in highly visible areas of fast-food restaurants that offer bottled natural spring water as a choice of beverage.
Producer: Ace-Hi Screen Printed Graphics, Grand Rapids, Mich.
Distribution: Fast-food restaurants
Quantity: 200 of each
Materials/Process: 7.5 mil clear static cling; 4-color process with backup white
Introduction: October 1997