Packaged Beverages

A merchandiser that fits on the front of in-store dispensers for frozen carbonated beverages was introduced earlier this year. The unit uses Vivak sheet extruded by DSM Sheffield, Sheffield, Mass., from Spectar copolymer resin, produced by Eastman Chemical Co., Kingsport, Tenn. The piece is vacuum formed and subsurface distortion screen printed in four-color. The merchandiser measures 24 inches wide by 27 inches high. For retailer convenience, it holds two flavor cards and accommodates pricing for up to four different size cups.
Producer: Mirro Products, High Point, N.C.

Clarion Promotion A Fresh Perspective
A & W Most Wanted
Cadbury Beverages

Client: Dr Pepper/7 UP (Brooks Beverage Co.)
Product(s) Promoted: 7 UP
Producer: STM Graphics
Location: Dallas, Texas
Distribution: Supermarkets
Material/Process: 3M FloorMinders
Introduction: December 1996

Client: North American Data Form
Product(s) Promoted: Snapple Iced Tea
Producer: Meyers Printing Co.
Location: Minneapolis, Minn.
Distribution: Nationwide
Material/Process: General Formulations Traffic Graffic floor advertising film
Introduction: Summer 1996

The Visibility Slide offers a clear benefit for Coca-Cola products in glass-door refrigerators and cold vaults.
   Because the belt holds the bottle at the center of gravity and the side panels are higher, tipping is inhibited. The Visibility Slide also brings the product 3 inches closer to the glass door for increased product visibility.

Products: Coca-Cola fountain drinks
P-O-P company: Suncan Industries Ltd., Saskatoon, Saskatchewan
Distribution: Carnival and fair accounts, c-stores and supermarkets
Introduction: June 1996
Duration: Temporary or permanent
Construction: Vinyl substrate
Another use Coke has found for Suncan's permanent decals is on the canvas skirts on concession stands.