Alcohol

Product: Point Special beer
Number of displays: 5,000 display bins; 1,500 neon signs
P-O-P companies: Phoenix Display & Packaging Corp. (bins), West Deptford, N.J.; KCS Industries (neon), Milwaukee; Sterling Promotional Corp. (inflatable rafts), Great Neck, N.Y.
Distribution: On and off premise
Introduction: November 1993
Duration: Semipermanent
Construction: Corrugated (bins); neon (signs); vinyl (rafts)

Product: Heaven Hill Distilleries Inc. Maison DuBouchett cordials and liqueurs
Number of displays: 3,000
Producer: U.S. Display Group Inc., Tullahoma, TN
Distribution: Off premise
Introduction: September 1993
Duration: Semipermanent
Construction: Corrugated with a lithograph label
The bins are generally provided free to retailers with the purchase of a single case of DuBouchett and a commitment to display it.

Products: Stroh Brewery Co. Old Milwaukee, Old Milwaukee Light and Old Milwaukee NA beers
P-O-P companies: Flair Communications (design), Chicago; Gaylord Printing (printing); Westcott Paper Products (die cutting and finishing), both of Detroit
Distribution: Off premise
Introduction: February 1994
Duration: Promotional
Construction: Fiberboard
Stroh's On the Road Again sweepstakes for the Old Milwaukee brands "helps support feature and display activity," a spokesman says.

Product: OV Canadian lager beer
Number of displays: 1,500
P-O-P companies: Leonard Associates Inc. (design), Kent, Conn.; U.S. Display (manufacture), Hawk Point, Mo.
Distribution: Grocery and liquor stores
Introduction: October 1993
Duration: Semipermanent
Construction: Scored, perforated, die-cut chipboard; double-wing easel back.