Alcohol

Client: Miller Brewing Co.
Products: Milwaukee's Best, Miller High Life, Lite and Genuine Draft beers
P-O-P company: Display Technologies
Distribution: Off-premise accounts
Construction: Injection-molded polyethylene bucket surrounded by a spiral, fiber-wound tube; silkscreened styrene wrap; polyurethane insulation
Introduction: August 1993

Client: Canandaigua Wine Co.
Products: Cook's champagne and wine
P-O-P company: The Dyment Co.
Distribution: Specialty beverage stores
Construction: Cover stock mounted to chipboard
Introduction: October 1993

Client: Van Munching Co.
Product: Heineken and Amstel Light beers
P-O-P company: P.O.P. Displays Inc.
Distribution: Off-premise locations
Construction: Litho-printed corrugated
Introduction: February 1993

Client: House of Seagram
Product: Captain Morgan rum
P-O-P company: Ruszel Woodworks Inc.
Distribution: Off-premise accounts
Construction: Screen printed and branded plywood and hardboard; solid-wood logs; rope
Introduction: April 1993

Client: Heublein Inc.
Product: Smirnoff vodka
P-O-P company: Convergence Corp.
Distribution: Off-premise accounts
Construction: LDPE joined to litho stock
Introduction: December 1993

Client: Molson Brewing Co.
Product: Molson Canadian Ice beer
P-O-P companies: Stout Marketing and P.J.L. International
Distribution: On- and off-premise accounts
Construction: Aluminum
Introduction: September 1993

Product: Michelob Golden Draft beer
P-O-P company: The Niven Marketing Group, Elk Grove Village, Ill.
Distribution: Convenience stores and grocery stores
Introduction: June 1993
Duration: Permanent
Construction: Plastic and fiberboard; blow-molded base
Michelob Golden Draft's convenience store endcap holds 40 to 70 cases of beer. It was designed to raise the product off the floor and to upgrade the brand's image at retail.

Client: Miller Brewing Co.
Product: Miller Reserve Amber Ale
P-O-P company: Trans World Marketing
Distribution: On-premise accounts
Construction: Plastic extrusion; metal stamping and plating; silkscreening; fabricated hardwood; fluorescent illumination
Introduction: September 1993

Client: Hiram Walker & Sons Inc.
Product: Courvoisier cognac
P-O-P company: Bish Creative Display Inc.
Distribution: On- and off-premise accounts
Construction: Illuminated wood and Plexiglas
Introduction: May 1993