Alcohol

Client: Hiram Walker & Sons Inc.
Producer: Flair Communications Agency Inc.
Category: Wood: Wall unit
Comments: This upscale display creates a lasting on-premise presence and promotes product use. An acrylic shield protects the model ship. The display carries wooden tokens, customized with the drinking establishment's name, that are good for a free drink at a later date.

Product: Stroh Brewery Co. Old Milwaukee beer
Number of displays: 2,500
P-O-P companies: River Graphics (design), Detroit; Westcott Paper Products (easel and dangler printing), Detroit; Gaylord Printing (sell sheet printing), Detroit
Distribution: Grocery stores, c-stores
Introduction: April 1994
Duration: Temporary
Construction: Board stock (easels), styrene (danglers)

Product: Stroh Brewery Co. Old Milwaukee Light beer
Number of displays: More than 60,000
P-O-P companies: Flair Communications Agency Inc. (design), Chicago; Moebius Printing (printing), Milwaukee; Westcott Paper Products (die cutting and finishing), Detroit
Distribution: Off premise
Introduction: May 1994
Duration: Promotional
Construction: Litho-printed rigid corrugated (stacker and easel card); flexo-printed single-face corrugated (case wrap)

Product: Miller Genuine Draft
Number of displays: 250
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On and off premise
Introduction: January 1994
Duration: Permanent
Construction: Bar stock frame, screened backlit panel, neon tubing with glass beads, core and coil power supply with rheostat
Glass beads in the circular neon frame on this Miller Genuine Draft light box cause the neon light to arc and create a lightning effect. The Sharks logo can be changed to another design as needed.