Alcohol

Product: Coors Light beer
P-O-P companies: Thomas A. Schutz Co. (design and manufacture), Morton Grove, Ill.; Integer Group (design), Golden, Colo.
Distribution: On premise
Introduction: May 1994
Duration: Permanent
Construction: Rotationally cast vinyl (3-D "hands" signs); EPS foam (volleyball, ski and hydro-slide signs)

Product: Freixenet USA Inc. Cordon Negro sparkling wine
Number of displays: 5,000 with English text; 1,000 with Spanish text
P-O-P companies: Sanchez & Lonchar (design); George Rice & Sons (manufacture), both of San Francisco
Distribution: Liquor stores, supermarkets and convenience stores
Introduction: May 1994
Duration: Temporary
Construction: 24-point cardboard with five-color printing plus varnish (base card and photos); lightweight wood (mounting slats)

Client: Jim Beam Brands
Producer: Rapid Mounting & Finishing Co.
Category: Paperboard: Pole display
Comments: Cardboard pole display simulates morphing as the classic Grand-Dad bust dissolves into a party-hearty Santa. Motion is a simple crank-and-linkage arrangement driven by a battery motor. It is a tall configuration for a dissolve motion display.

1994 Best of the Times
Client: Anheuser-Busch Inc.
Producer: Henschel-Steinau Inc.
Category: Multiple Materials: Floorstand
Comments: The client wanted a display that would secure a permanent area of the store for the roll-out of a premium brand. The large replica of the flagship bottle has a pinwheel-support design that allows for easy restocking and consumer access. A flakeboard base supports 24 cases. Injection-molded trays were made from a new, high-gloss medium-impact styrene that simulates the luster of ABS, but costs less.