Alcohol

Retail Category: Eating & Drinking Establishments
Display Type: Motion, Light or Sound Displays
Client: Guinness Bass Import Co.
Producer: Network Display Inc., Passaic, N.J.
Size of Run: 6,200
Comments: Bright colors and lenticular motion graphics draw attention to this battery-powered, double-sided display. The graphics are interchangeable so the promotion can be updated at a later date.

Retail Category: Supermarket/Grocery - Food
Display Type: Freestanding - Permanent
Client: Delicato Family Vineyards
Producer: Delicato Family Vineyards, Napa, Calif.
Size of Run: 1,000
Comments: This four-case wine rack emulates the classic Weber kettle grill to link Delicato wines with grilling and outdoor entertaining. Side panels are removable so the rack can be used after an on-pack promotion for free Weber gourmet spice rubs expired.

Retail Category: Liquor Stores
Display Type: Permanent Signage
Client: Barton Beers Ltd.
Producer: Array Marketing Group, KCS Industries Division, Hartland, Wis.
Size of Run: 850
Comments: This 3-D sign combines screen-printed, deep distortion vacuum forming with injection-molded bottles to pop Corona's summer paradise imagery from a realistic, full-size 12-pack of Corona bottles.

Retail Category: Liquor Stores
Display Type: Temporary Graphics
Client: Bacardi-Martini Promotions
Producer: Taurus Display Corp., Cherry Hill, N.J.
Size of Run: 1,000
Comments: Dimensional graphics on this pole topper depict a lively party theme and a picture of a fruity, tropical summer drink made with Bacardi mixers. The display's vibrant colors are achieved through a litho-laminated label.

Product: Smirnoff Ice malt beverage
P-O-P companies: Network Display Inc.(lenticular display, glorifiers, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
Introduction: January 2001
Display set-up: Field and retail staffs
Guinness enhanced the red highlights on this neon sign to match the red coloring used on the Smirnoff Ice brand.

Retail Category: Eating & Drinking Establishments
Display Type: Permanent Signage
Client: The Integer Group
Producer: Array Marketing Group, KCS Industries Division, Hartland, Wis.
Size of Run: 652
Comments: This bottle opener and bottle-cap catcher promotes the Coors Light brand on-premise. The bottle opener is injection molded in polycarbonate for strength and durability.

Retail Category: Eating & Drinking Establishments
Display Type: Countertop - Permanent
Client: Anheuser-Busch Inc.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 500
Comments: An illuminated, injection-molded bottle rotates slowly on this backbar glorifier to educate consumers on the natural brewing ingredients used in Budweiser beer.

Client: Palm Bay Imports Inc., Boca Raton, Fla.
Products Promoted: Multiple brands
Objective: The unit was designed to gain distribution and promote the brand. It provides flexibility for use with 10 brands since it employs interchangeable graphics.
Distribution: Off-premise, package stores
Construction/Materials: Teak melamine, steel tubes, styrene
P-O-P Company: Flair Display Inc., Bronx, N.Y.

Retail Category: Liquor Stores
Display Type: Freestanding - Permanent
Client: Trinchero Family Estates
Producer: Aaardvark Aarmadillo Corp., Brooklyn, N.Y.
Size of Run: 3,000
Comments: Utilizing Trinchero's oak leaf icon as an integral design component, this stylized tree display merchandises four cases of wine. The 28-bottle base serves to stabilize the display.