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Alcohol

  • Mr & Mrs T Mix Tray

    Client: The Food Group, New York
    Introduction: August 2001
    Distribution: On-premise accounts nationwide
    Size of Run: 1,000
    Construction/Materials: Vacuum-formed center tray; screenprinted logos; FDA-approved plastic relish containers; spinner base
    P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
    Comments: This lazy Susan gives bartenders a handy way to organize Bloody Mary ingredients while also promoting Mr & Mrs T mix.
    Mr & Mrs T Mix Tray
  • DeKuyper Neon

    Client: Jim Beam Brands, Deerfield, Ill.
    Introduction: March 2002
    Distribution: On-premise accounts nationwide
    Size of Run: 900
    Construction/Materials: Multicolored neon, electronic power supply, metal frame
    P-O-P company: Everbrite, Greenfield, Wis.
    Comments: Multicolored neon was chosen to highlight the wide variety of fruit flavors available in the DeKuyper Pucker line.
    DeKuyper Neon
  • Kirin Floorstand

    Client: Kirin Brewery of America, Santa Monica, Calif.
    Introduction: January 2002
    Distribution: National
    Size of Run: 200
    Construction/Materials: Metallic inks, wire, die-cut header
    P-O-P company: SMP Display & Design Group, Chattanooga, Tenn.
    Comments: Metallic inks and a die-cut header that give the Kirin bottles a dimensional effect were used to highlight this display.
    Kirin Floorstand
  • Korbel Motion Display

    Client: PriceWeber, Louisville, Ky., for Brown-Forman Corp, Louisville, Ky.
    Introduction: September 2001
    Distribution: Liquor stores nationwide
    Size of Run: 2,700
    Construction/Materials: Vacuum-formed, screenprinted PETG; litho foil labels; wrapped fiber poles; battery-powered motor
    P-O-P company: Henschel-Steinau, Englewood, N.J.
    Comments: A battery-powered motor rotates a large replica of the Korbel bottle to attract attention during the holiday season.
    Korbel Motion Display
  • Tetley's Pub Display

    Client: Barton Beers Ltd., Chicago
    Introduction: Spring 2002
    Distribution: Off-premise accounts
    Construction/Materials: Corrugated, four-color printing
    P-O-P company: Pride Container Corp./The Strive Group, Chicago
    Comments: Barton recreated the look and feel of an English pub to promote Tetley's English Ale in off-premise accounts.
    Tetley's Pub Display
  • Cuervo Motion Display

    Client: Schwarz Worldwide, Morton Grove, Ill.
    Introduction: November 2001
    Distribution: Off-premise accounts nationwide
    Size of Run: 1,000
    Construction/Materials: Printed tagstock; .020 printed PETG with foil-stamped graphics; corrugated, fiber poles, battery-powered motor
    P-O-P company: Rapid Displays, Chicago and Union City, Calif.
    Comments: Motion helps to bring this Cuervo "Shake Up The Holidays" display to life. The display can also be hung from the ceiling in locations with minimal floor space.
    Cuervo Motion Display
  • Bud NASCAR Grandstand Spectacular

    Client: Anheuser-Busch Cos., St. Louis
    Size of Run: 2,090
    Producer: Rapid Displays, Chicago and Union City, Calif.
    Division: Temporary, Beer: Off-Premise - Non-Illuminated, Non-Motion
    Comments: This pole display features a string of checkered flags and graphics of a fan-filled grandstand to highlight Budweiser's ongoing sponsorship of NASCAR racing.
    Bud NASCAR Grandstand Spectacular
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