Alcohol

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.

Client: Colangelo Synergy Marketing for Guinness/UDV, Darien, Conn.
Introduction: November 2002
Number of displays: 2,086
Construction: Red foil printed one-color and mounted to tagstock, wire feet
Distribution: Liquor stores nationwide
P-O-P company: Colangelo Synergy Marketing (concept, design, graphics), Darien, Conn.; Rapid Displays (construction design, mounting, finishing, packing), Chicago and Union City, Calif.

Client: Schieffelin & Somerset Co., New York
Introduction: October 2002
Construction: Corrugated, paperboard Distribution: Liquor stores, supermarkets
P-O-P company: Brinker Displays, East Orange, N.J.
Comments: Utilizing the time honored J&B holiday theme, "ingle ells, ingle ells," this versatile display can be hung or used as a pole topper. Case cards and shelf talkers incorporate the same gift box visuals.

Client: Schieffelin & Somerset Co., New York
Introduction: October 2002
Construction: Corrugated, paperboard
Distribution: Liquor stores
P-O-P company: Ultimate Display, Jamaica, N.Y.
Comments: This pre-assembled, two-sided pole topper can be set up as a window display, a floor display or a ceiling display. It highlights the wrapped V.S. box ready to be used as a holiday gift. Additional P-O-P includes table tents, mini case cards and posters.

Client: The Crown Royal Co., Stamford, Conn.
Introduction: November 2002
Construction: Four-color process litho print mounted onto chipboard
Distribution: Liquor stores nationwide
P-O-P company: Grey Worldwide (creative execution), New York; Upshot (creative execution), Chicago; Graphography (production), New York
Comments: Case cards were one part of the full marketing campaign that also included a pole display, a mylar wobbler and a metal countertop unit. All the P-O-P was designed to create a high-profile image for a high-end brand.

Client: Price Weber Marketing, Louisville, Ky.
Introduction: October 2002
Number of displays: 500
Construction: Painted and screenprinted hardboard, hardwood supports
Distribution: Liquor stores
P-O-P company: Heritage Sign & Display Inc., Nesquehoning, Pa.
Comments: This old-fashioned sleigh was designed to encourage sales of Early Times Whisky for the holiday season. Consumers can draw a connection between holiday traditions and sipping whisky from a flask during a sleigh ride.

Client: Island Oasis Frozen Cocktail Co., Walpole, Mass.
Introduction: November 2002
Construction: Paperboard
Distribution: Restaurants and bars nationwide
P-O-P company: In-house design; Print Resource (printing), Framingham, Mass.
Comments: The table tents are part of Island Oasis' Holiday Hoopla merchandising kit. Designed for the fourth quarter, the kit contains table tents, coasters, server pads and pens for Halloween, the fall season and Christmas.