Alcohol

Client: E. & J. Gallo Winery, Modesto, Calif.
Size of Run: 6,000
Production Date: December 2001
Producer: Vintage Wood, Sebastopol, Calif.
Division: Permanent, Liquor: Cordials and Wines
Comments: Constructed entirely of clear pine and Baltic birch plywood, this island display was attractive to retailers because it allowed them to cross-promote other products along with several cases of wine. The brand logo is visible from all four sides without "shouting" at consumers

Client: Jim Beam Brands Worldwide, Deerfield, Ill.
Size of Run: 920
Production Date: January 2002
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Distilled Spirits: Illuminated or Motion
Comments: The colorful palette of red, green, purple and blue used in the sign reinforces to consumers the colorful flavor variety of Pucker liqueur offered at on- and off-premise establishments. The neon sign has a dimming feature.

Client: IMS/Schwarz for Guinness UDV, Morton Grove, Ill.
Size of Run: 1,700
Production Date: January 2002
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Liquor: Distilled Spirits
Comments: Four-sided columns support a simulated tile roof to create the look of an actual structure in-store. The columns feature a two-piece design that permits easy assembly and enhances durability.

Client: Anheuser-Busch, St. Louis
Size of Run: 5,500
Production Date: November 2002
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Beer: Off-Premise
Comments: Achieving the dimensional look of a football stadium was the goal of this case stacker.
The background stadium graphics are curved, and reporter Melissa Stark and the "Bring the Party Home" tagline are printed on a PETG panel to provide the illusion that the copy is floating.

Client: Bacardi U.S.A. Inc., Miami
Size of Run: 1,160
Production Date: July 2002
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Permanent, Liquor: Distilled Spirits, Non-Illuminated or Non-Motion
Comments: A wire structure was used to save money, yet the display still meets its main objective, which is to heavily brand Dewar's scotch whisky. The header, which slides into welded tabs, the bottles and the base all feature Dewar's branding.