Alcohol

Client: E.&.J. Gallo Winery, Modesto, Calif.
Producer: Multi Dimensional Resources Inc., Hasbrouck Heights, N.J.
Duration: Permanent
Introduction: 2003

Client: Anheuser-Busch Companies, St. Louis
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: September 2003
Size of Run: 355
Comments: Blue fading lights and 3-D eyes draw attention to this Mardi Gras sign.

Client: Bacardi Global Brands, Miami
Producer: Meyers Display, Minneapolis
Duration: Temporary
Size of Run: 535
Production Date: May 2003
Materials/Processes Used: Paperboard, corrugated, fiber tubes, wire feet, battery-operated motor
Comments: Designed for off-premise locations, this display rotates to cross-promote Bacardi and Coke.

Client: Madden Communications Inc., Wood Dale, Ill.
Producer: Baird Display, Milwaukee
Duration: Temporary
Size of Run: 1,232
Production Date: December 2002
Materials/Processes Used: Four-color process litho on 80# stock. DC motor with disk.
Comments: The top triangular piece rotates to call attention to Miller's sponsorship of NASCAR and driver Rusty Wallace.

Client: IMS for Diageo, Stamford, Conn.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: June 2003
Size of Run: 1,400
Comments: Although the light bulbs look traditional, they are actually hand-applied to LED strands so that the display would not require AC electrical power.

Client: Madden Communications, Wood Dale, Ill.
Producer: Everbrite LLC, Greenfield, Wis.
Duration: Permanent
Size of Run: 1,110
Comments: With its Miller Lite-blue color base and bubbling water tank, this on-premise backbar piece immediately lets consumers know that Miller Lite is on tap. The movement of the air bubbles also cues up a feeling of refreshment.