Alcohol

Client: E.&.J. Gallo Winery, Modesto, Calif.
Producer: Vintage Wood, Sebastopol, Calif.
Duration: Semi-permanent
Size of Run: 2,000
Introduction: November 2003
Comments: Showcases all Gallo of Sonoma wines alongside Carr's snack crackers.

Client: Anheuser-Busch Companies Inc., St.Louis
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Duration: Permanent
Size of Run: 6,500
Comments: The five elements in this program were developed to help the client "connect" with young, affluent consumers in bars and restaurants with an upscale feel. The new King B logo and a deep red color help to enforce the Budweiser heritage and enhance brand image. The pool table lamp (top) uses a U-shaped bulb. Unlike straight bulbs, it does not leave a shadow at the end of a table.

Client: Barton Beers Ltd., Chicago
Producer: Baird Display, Milwaukee
Duration: Temporary
Size of Run: 2,040
Production Date: August 2003
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Materials/Processes Used: Four-color process on B-flute corrugated. Die-cuts, pressure-sensitive pads, viking clips.
Comments: The Italian heritage month ribbon on this display can be removed so the display can be used for a longer period.

Client: Diageo/Colengelo Synergy Marketing, Darien, Conn.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: June 2003
Size of Run: 1,325
Comments: The "X" shape of these displays allowed retailers to merchandise four different product types while keeping each separate and unique.

Client: Anheuser-Busch Companies Inc., St. Louis
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Size of Run: 6,400
Dimensions (H x W x D): 4' x 4' x 2'
Weight: 7 lb.
Comments: Retailers carrying this display earned sales increases by an average of 30% during the holiday season. The fireplace can rest on top of stacked cases of Michelob product, or cases can be stacked along the hearth of the fireplace.

Client: Jim Beam Brands Worldwide, Deerfield, Ill.
Producer: Darko Inc., Twinsburg, Ohio
Duration: Permanent
Size of Run: 225
Comments: This vacuum-formed lighted sign, designed for restaurants and bars, is an exact scale model of the product, at 256% its normal size. The fluorescent lighting compartment is sealed off, which eliminates the build-up of dust in the graphics portions of the sign.

Client: Madden Communications, Wood Dale, Ill.
Producer: Array, Los Angeles
Duration: Permanent
Category: Beverages - Beer
Introduction: May 2003
Size of Run: 575
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004

Client: IMS, Morton Grove, Ill., for Diageo
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: June 2003
Size of Run: 2,200
Comments: Flashing lights, replica of bottle and holiday/winter theme help shoppers locate Crown Royal brand during a peak buying season.

Client: E.&.J. Gallo Winery, Modesto, Calif.
Producer: Vintage Wood, Sebastopol, Calif.
Duration: Semi-permanent
Size of Run: 2,500
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Introduction: November 2003
Comments: Creates a one-stop shopping destination for wine, food and recipes.

Client: Anheuser-Busch Companies Inc., St. Louis
Producer: Everbrite LLC, Greenfield, Wis.
Duration: Permanent
Size of Run: 362
Comments: Developed for on-premise accounts, the pieces in this program include such notable elements as an LED clock; a "privilege panel" that can display a retailer's menus and daily specials; a red neon for each piece; and an image that's consistent with those used on TV, print and other advertising.