Alcohol

Client: Barton Beers Ltd., Chicago, IL
Introduction: July 21, 2003
Size of Run: 2,850
Distribution: Liquor Stores and Supermarkets
Dimensions (H x W x D): 6' x 4' x 3'
Weight: 10 lb.
Producer: Great Northern Corp. Display Group, Racine, Wis.

Client: Okanagan Spring Brewery, Delta, British Columbia
Introduction: February 2003
Number of displays: 50
Producer: AVVA Light Corp., Calgary, Alberta
Comments: Promoting Sleeman Ale in bars and restaurants across Canada, this acrylic sign is edge-lit with LED lights.

Product: Captain Morgan
Number of displays: 1,840 as pole toppers, 617 as hanging displays
P-O-P companies: Rapid Displays, Chicago and Union City, Calif. (design and manufacture); Upshot Co., Chicago (graphics)
Distribution: Off-premise, liquor and grocery
Introduction: November 2003
Duration: Temporary
Construction: Vacuum-formed styrene; .55 litho mounted chipboard printed 4cp; battery-powered motor; PETG bottles; fiber poles, hanging chains
Display set-up: Retailer staff

Client: Buffalo Trace Distillery, Franklin County, Ky.
Introduction: May 2004
Size of Run: 800
Producer: Visual Marketing Inc., Chicago
Comments: This glorifier from Buffalo Trace Distillery merchandises four bourbons to build awareness of the company's various brands. Retailers can feature the most popular drinks in their area.

Client: Miller Brewing Co., Milwaukee
Introduction: March 2004
Size of Run: 30,000
Producer: Zipatoni Co., St. Louis (design); Madden Communications Inc., Wood Dale, Ill. (production)
Comments: Building on the success of SKYY Blue, new low-carb SKYY Sport from Miller made a splash in large retail formats with this 6-foot-tall corrugated replica of the SKYY Sport bottle.

Client: Halo Industries, Sterling, Ill.
Introduction: February 2004
Number of displays: 183
Producer: 3 Strikes Activation, Stamford, Conn.
Comments: St. Patrick's Day is big business for beer companies, and for on-premise locations the marketing space can be awfully tight. Guinness Draught grabbed an untapped area, rolling out satin chair covers. The covers also became collectibles.