Alcohol

Retailers are pushing marketers of beer, wine and liquor into tight retail spaces, forcing marketers to stir up innovative P-O-P and packaging to grab consumers.

Anheuser-Busch prevails in the battle for pre-game display space

Client: Madden Communications, Wood Dale, Ill.
Introduction: May 2003
Number of displays: 17,000
Distribution: Various c-stores nationwide
Construction: PVC, laminated label with 4-color printing, LEDs, clear suction cups, plastic C-channel clip
P-O-P company: DUCO Technologies, Henderson, Nev.
Comments: Used to promote Miller and Foster's beer, these "Cooler Door Displays" have flashing LED lights and price channels. Built-in suction cups enable retailers to adhere the pieces to refrigerator case doors.

Using a rich wood melamine and powdercoated metal structure, Jim Beam Brands Co., Deerfield, Ill., used a solid, sophisticated bourbon center for four of its brands.
Producer: Array, Los Angeles

Client: Brown-Forman Corp., Louisville
Introduction: Spring 2004
Size of run: 2,500
Producer: PriceWeber, Louisville (design), and KYK, Louisville (production)
This case card for Finlandia vodka links the purity of glacier-fed springs with relaxation and good times.

Client: 3 Vodka Distilling Co., Chicago
Introduction: July 2003
Size of run: 1,500
For its new soy vodka, 3 Vodka Distilling Co. has launched displays that highlight the brand's distinctive bottle.