Alcohol

Retailer: Martin's (now Tops Markets)
Location: Batavia, NY

Retailer: Independent convenience store
Location: Lyndonville, NY

Retailer: Martin's
Location: Batavia, NY

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: February 2006
Product(s) Promoted: Miller Lite beer
Distribution: On-premise accounts
Intended Length of Use: 3 to 5 years
Size of Run: 737
Dimensions (H x D x W): 12" x 3.25" x 26"
Weight: 7 lbs.
Producer: Saitech International Inc., Toronto, ON

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Heineken USA, White Plains, NY
Introduction: July 2005
Product(s) Promoted: Amstel Light
Distribution: Liquor stores, Eastern U.S.
Intended Length of Use: 3+ years
Size of Run: 500
Dimensions (H x D x W): 54.5" x 16" x 24.5"
Weight: 49 lbs.
Producer: Lingo Manufacturing, Florence, KY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Heaven Hill Distillaries, Bardstown, KY
Introduction: May 2005
Product(s) Promoted: Hpnotiq Liquor
Distribution: High-end liquor stores
Intended Length of Use: 1 year
Size of Run: 2,500
Dimensions (H x D x W): 57" x 16" x 16"
Weight: 26 lbs.
Producer: TPH Global Solutions, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Barton Beers Ltd., Chicago, IL
Introduction: January 2006
Product(s) Promoted: Corona Light Beer Brand
Distribution: All Western and Midwestern U.S. On-Premise Accounts
Intended Length of Use: 3 years
Size of Run: 400
Dimensions (H x D x W): 26" x 5.5" x 24"
Weight: 13 lbs.
Producer: Neon Tech Inc., Franklin, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Remy Cointreau, New York, NY
Introduction: December 2005
Product(s) Promoted: Remy Martin VSOP Cognac
Distribution: Liquor stores
Intended Length of Use: 1 to 2 years
Size of Run: 110 units Dimensions (H x D x W): 70" x 13.5" x 15.5"
Weight: 40 lbs.
Producer: Design Display Group Inc., Carlstadt, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: May 2006
Product(s) Promoted: Miller Genuine Draft
Distribution: Liquor stores
Intended Length of Use: 4 to 6 weeks
Size of Run: 1,119
Dimensions (H x D x W): 48" x 25" x 25"
Weight: 8 lbs.
Producer: Wetzel Brothers, Cudahy, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?