Alcohol

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: May 2006
Product(s) Promoted: Miller Genuine Draft beer
Distribution: Nationwide
Intended Length of Use: 3 years
Size of Run: 1,453 units
Dimensions (H x D x W): 20" x 3" x 40"
Weight: 20 lbs.
Producer: Novamedia/Madden Communications, Fort Worth, TX

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Integer Group for Coors, Lakewood, CO
Introduction: March 2006
Product(s) Promoted: Coors Light Beer
Distribution: Off-premise retail, primarily warehouse club stores
Intended Length of Use: 2 years
Size of Run: 1,135, with subsequent rerun of 283
Dimensions (H x D x W): 23" x 7.4" x 56"
Weight: 22 Ibs.
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: September 2005
Product(s) Promoted: Miller Lite Beer
Distribution: Taverns, bars, restaurants in beach locations, United States
Intended Length of Use: 3 to 5 years
Size of Run: 429
Dimensions (H x D x W): 10" x 3.5" x 22"
Producer: Array, Toronto, ON

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: ABSOLUT Spirits Co. Inc., New York, NY
Introduction: June 2005
Product(s) Promoted: ABSOLUT Flavors
Distribution: Off-premise accounts nationwide
Intended Length of Use: 1 to 2 years
Size of Run: 3,065
Dimensions (H x D x W): 55.5" x 10" x 31 "
Weight: 90 Ibs.
Producer: G2 Worldwide, New York, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Allied Domecq, Stamford, CT
Introduction: November 2005
Product(s) Promoted: Kahlua
Distribution: Liquor stores
Intended Length of Use: 2 months
Size of Run: 2,100
Dimensions (H x D x W): 6'6" x 2'5" x 2'5"
Weight: 7 lbs.
Producer: Rapid Displays, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: September 2005
Product(s) Promoted: Miller High Life Beer
Distribution: Taverns, bars, restaurants in beach locations, United States
Intended Length of Use: 3 to 5 years
Size of Run: 766
Dimensions (H x D x W): 13.5" x 3.5" x 15"
Producer: Array, Toronto, ON

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Centerra Wines, Canandaigua, NY
Introduction: October 2005
Product(s) Promoted: Cook's champagne & flowers
Distribution: TX region
Intended Length of Use: 12 months
Size of Run: 75
Dimensions (H x D x W): 68" x 18.8" x 14"
Weight: 50lbs.
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Pabst Brewing Co., San Antonio, TX
Introduction: March 2005
Product(s) Promoted: Pabst Blue Ribbon Beer
Distribution: Beer wholesalers and retailers nationwide
Intended Length of Use: 3 years
Size of Run: 200+
Dimensions (H x D x W): 16.187" x 2" x 18.75"
Weight: 5 lbs.
Producer: AdMart Custom Signage, Danville, KY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: ABSOLUT Spirits Co. Inc., New York, NY
Introduction: February 2006
Product(s) Promoted: LEVEL Vodka
Distribution: On-premise accounts nationwide
Intended Length of Use: 1 year
Size of Run: 2,554
Dimensions (H x D x W): 22" x 2" x 15"
Weight: 7 Ibs.
Producer: G2 Worldwide, New York, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: ABSOLUT Spirits Co. Inc., New York, NY
Introduction: February 2006
Product(s) Promoted: LEVEL Vodka
Distribution: Off-premise accounts nationwide
Intended Length of Use: 1 to 2 years
Size of Run: 1,028
Dimensions (H x D x W): 60.5" x 14" x 16"
Weight: 100 Ibs.
Producer: G2 Worldwide, New York, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?