Alcohol

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Tsingtao beer
Distribution: Bars and restaurants nationwide
Number of Stores: 760
Production Run Quantity: 760
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 26" x 24" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150
Producer: Alluma Tech/Neon Tech, Chicago, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Level Vodka
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 2,700
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 6" x 3" x 3"
Weight: 3 lbs.
Budget Category (U.S.): $11 - $15
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: DJB and Associates, Chicago, IL
Product(s) Promoted: Corona Light Beer
Distribution: Liquor Stores
Number of Stores: 8,700
Production Run Quantity: 8,700
Introduction: February 2007
Intended Duration: 3-6 months
Dimensions (H x W x D): 24" x 24" x 24"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: Bars and restaurants nationwide
Number of Stores: 3,500
Production Run Quantity: 4,045
Introduction: April 2007
Intended Duration: 1 year
Dimensions (H x W x D): 24" x 19" x 2"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Light Beer Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 848
Production Run Quantity: 818
Introduction: January 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 20" x 45" x 5"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200

Client: Remy Cointreau, USA, New York, NY
Product(s) Promoted: Piper-Heidsieck Holiday Display
Distribution: Liquor Stores
Number of Stores: 500
Production Run Quantity: 500
Introduction: November 2006
Intended Duration: 3-6 months
Dimensions (H x W x D): 72" x 18" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut Vodka
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 2,700
Introduction: March 2007
Intended Duration: 6 months
Dimensions (H x W x D): 3" x 15" x 1"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Level Vodka
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 2,700
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 6" x 4" x 4"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: William Grant & Sons Inc., New York, NY
Product(s) Promoted: Tequila
Distribution: Independent stores and club chains
Number of Stores: 465
Production Run Quantity: 470
Introduction: May 2007
Intended Duration: 1 year
Dimensions (H x W x D): 63" x 14" x 23"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200
Producer: Rand Diversified Inc., Teaneck, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Imageseller, Golden, CO
Product(s) Promoted: 750 ml So-Co bottles
Distribution: Drugstores
Production Run Quantity: 1,000
Introduction: May 2007
Intended Duration: 1 year
Dimensions (H x W x D): 66" x 26" x 16"
Weight: 20 lbs.
Budget Category (U.S.): $101 - $150
Producer: Presence From Innovation LLC, St. Louis, MO

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?