7-Eleven Promotes Two New Private Label Drinks In-store signage supports the August rollout of 7-Select Fusion Energy and 7-Select Rehydrate. Guinness' St. Patrick Day Activation Earns Sustainable Marketing Award Adm Group, a P2PI member, was recognized at the Global Drinks Intel’s inaugural ESG Awards for its work with Diageo's beer brand. Activation Gallery: BevAlc Merchandising Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months. Guinness 0 'Non-Alcoholic' Cooler Cling Josh 'Official Wine Of The 3M Open' Case Stack Sign Samuel Adams 'You'll Never Know It's Non-Alcoholic' Cooler Cling Blake's Hard Cider Co. 'Get $5 Back' Cooler Cling Mike's Hard Lemonade 'Get $5' Cooler Cling Shiner Oktoberfest Case Stack Sign Blake's Hard Cider Co. 'Get $5 Back' Cooler Cling First Previous 11 12 13 14 15 Next Last