Beauty

Swiss beauty brand Weleda released a pair of face care lines exclusively through Amazon in the fall.

Goop, the fashion and lifestyle brand founded by actress Gwyneth Paltrow, launched a Good.Clean.Goop brand at Target and Amazon in October.

The 2023 Designalytics Effectiveness Awards showcase food, beverage and personal care brands whose package redesigns sparked sales increases.

Unilever’s Dove launched its first ever holiday product line exclusively at Walmart in November.

Recent retail news includes Walmart enlisting big names for shopping ideas, and Amazon testing a new delivery option in select markets.

Albea’s Innovative Beauty Group brand incubator launched a blue-light blocking cosmetics line exclusively at Walmart in August.

Haleon's Katie Williams is the Path to Purchase Institute's 2023 Women of Excellence Executive of the Year.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Here is a sampling of how some brands and retailers reached consumers this year ahead of and during these annual sales events.