Manufacturer

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Retail media has intensified the need for internal alignment at CPGs, writes Rob Rivenburgh of The Mars Agency.

We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond.

From CPG brands juggling 10-plus networks, to budget allocations and future investments, we share results from our annual survey.

The 2023 program included a sweepstakes and a life-size "Carl the Great Bratsgiver" cutout in stores.

Here’s a snapshot of industry leaders from the P2PI member community: Public Label and Heineken USA.

An award-winning campaign with Marvel’s ‘Black Panther’ included augmented reality and store displays.

The Asian-American grocery store in Chicago leverages neon signs throughout.

Data from two new consumer studies provides insights into non-alcoholic beverage consumption as well as LGBTQ+ marketing sentiment.