P2PI's latest proprietary research looks at what draws shoppers into stores, how they respond to media activations and what motivates them to go from passive to active engagements.
Here's a look at the remodeled stores, which include refreshed exteriors and interiors, more shopping carts, a front-end transformation and new signage and product displays.
Executives from Sunkist Growers, Ferrero and Placer.ai discuss how consumers are responding to the latest economic conditions, and which habits are changing as a result.
Discover the untapped potential of micro-occasions and how they can be used year-round to engage shoppers and review examples of promotions that had a tangible impact.