Retail

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Beyond extreme atmospheric events, weather can impact daily shopping behavior. NRF panel says these insights can be crucial for retailer and CPG brand executives alike.

Using Google's advanced Gemini models, Wayfair is enhancing its massive product catalog and customer experience.

Executive Editor Tim Binder shares what he and his colleagues are excited about in 2025.

Walmart is selling a Native x Dunkin’ limited-edition collection, while Target received a collection from the brand based on flavors of Novamex’s Jarritos soft drinks.

The mass merchant’s David Hartman told delegates at NRF’s Big Show that any retailer can harness technology to deliver more cost-effective creatives.

A new initiative with creative agency Media Red leverages Sony's commercial display technology to turn underutilized POS space into engaging, multi-sensory brand experiences.

Organizational alignment can drive exceptional retail media performance, writes Angela Myers of G-Comm, a division of Goodway Group.

The Landscape highlights the various retailer media networks and partners in the marketplace, and gives P2PI member companies a chance to communicate their offerings.

Savitch, SVP, group director, for the Path to Purchase Institute, Consumer Goods Technology, Store Brands and Progressive Grocer, will be formally recognized by Rethink Retail on Jan. 13 in New York.