The grocery giant has deployed a variety of Google Cloud data analytics, AI and machine learning tools under an application framework co-developed by Deloitte and Kroger.
Thought leaders and executives from top retailers and brands, including Mattel and Whole Foods, shared perspectives on where the retail industry is headed in 2023.
The move is designed to allow the retailer media network to own the end-to-end customer experience for brand advertisers and partner with them to deliver a richer commerce experience for Lowe's shoppers.
Albertsons Media Collective has partnered with Omnicom Media Group on a solution that enables marketers to better target shoppers based on ROI in CTV environments.