1995 P-O-P Trends Report Annual surveys show growth and ongoing potential for both buyers and sellers of P-O-P What Role Does P-O-P Play in Your Company's Overall Marketing Efforts? Product Marketers: Do You Pay Display Allowances To Obtain Retail Placement of P-O-P? P-O-P Development: Who's Involved in the Decision? How Has the Importance of Point-of-Purchase Changed in the Past Five Years? What Is the Most Important Factor in the Selection of a P-O-P Supplier? Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays? Product Marketers: Do You Have In-House P-O-P Design Capabilities? In 1995, How Will Consumer Products Marketers Hire P-O-P Vendors? What Are Your Greatest Concerns Regarding P-O-P Advertising? First Previous 59 60 61 62 Next Last
