The latest edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across 65 criteria in five performance areas: audience targeting, measurement & reporting, media opportunities, innovation and partnership.
A new report identifies 23 next-generation Amazon DSP metrics that are better suited to track performance at various stages on the path to purchase for different brand objectives and attributes.
The first 100 qualified respondents who complete our short survey about retailer media networks used by CPGs will receive a $25 Amazon gift card for their participation.
Chicory data explores how brands and grocery retailers are responding to the latest advertising trends, including the rise of retailer media networks and new media tactics.
The Institute's annual Trends survey covers the overall market and today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.
Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods.
Path to Purchase Institute members have access to a full recap of all the presentations at the Retail Media Summit, which took place June 28-30 in Chicago.
