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Advertiser: Ray Reese & Associates (for Paramount Studio)
Producer: Moldrite Products, Waukesha, WI
Objective: To attract targeted executives' attention. A campaign used a realistic TV camera that opens revealing a cavity with a sample video and a promo kit for the "Hard Copy" series. It was directed to television executives.

Advertiser: Coleman Co., Wichita, KS
Producer: E and E Specialties, Lawrence, KS
Objective: To call special attention in retailers to the company's line ofcamping cookstoves. Special laminated plastics were used to create the multi-color rock-textured appearance. The thermoformed base shows four camp stoves and the curved thermoformed header has a label with colorful graphics.

Advertiser: Keebler Co., Elmhurst, IL
Producer: PCA Display Group,Burlington, WI
Objective: To stimulate incremental sales of the brand's cookies and snacks for home entertaining. The home entertainment and the Elfin World design create a setting that draws customers to the display. The unit is large and colorful and can be seen from most points in a store.

Advertiser: L'Oreal, New York
Producer: Ultimate Display Industries, Jamaica, NY
Objective: To create a free-standing retail environment for a new product line. The self-contained display holdsthe full Plenitude line. Integrated storage drawers provide room for inventory. Graphics are interchangeable to allow for various promotional messages. The unit ships in two sections for easy assembly.

Advertiser: BLI, an Empak Company, Shakopee, MN
Producer: Midwest P.O.P & Display, Minneapolis, & Menasha Corp., Lakeville, MN
Objective: To economically display and demonstrate the E-Z sawhorse system. The corrugated sawhorse, which was designed to demonstrate all planned line extensions, including bonus packs, incorporates a set of E-Z sawhorse brackets, allowing consumers to inspect the product.