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Product: Photo film
Number of displays: Thousands
Distribution: Camera shops, discount stores, drug stores, groceries
Introduction: August 1991
Duration: Semi-permanent
Construction: Recycled and recyclable corrugate
Fuji Photo Film's display-based promotion features brightly colored umbrellas.

Advertiser: Hallmark Cards Inc., Kansas City, Mo.
Producer: Eddy Associates, New Berlin, Wisc.
Objective: To update the Gold Crown ornament merchandiser to provide interest and excitement for consumers, and to stimulate an increased level of retail activity for retailers.

Advertiser: L.A. Gear, Los Angeles
Producer: Rand Display Inc., Cresskill, N.J.
Objective: To provide additional off-shelf placement within the retail shoe environment by using a movable and repositionable shelf/grid system.

Product: Bordon Inc. Elmer's GluColors
Distribution: Home centers, mass merchandisers, drugstores, supermarkets, craft and hobby stores
Introduction: April 1991
Duration: Semi-permanent
Construction: Corrugate
Elmer's GluColors display is designed to spur impulse purchases.

Patent: Des. 5,052,557
Issued: Oct. 1, 1991
Inventor: Frederic L. Contino; Robert Greathouse, both of Lancaster, Ohio
Assignee: Newell Co., Freeport, Ill.
A shipping package for beverageware also displays the beverageware as it is offered for sale on retailers' shelves. The package is stackable with like packages during transit and handling at all points from the manufacturing source to the consumer's home, and can be thermoformed as one sheet with integral hinges and friction-type interlocks.

Advertiser: Video Technology Industries, Wheeling, Ill.
Producer: Chicago Show, Morton Grove, Ill.
Objective: To display an operational line of toys and list their features and benefits, inviting trial by children and/or adults, thereby promoting purchase. The displays had to be made in a variety of configurations for the various sizes and shapes of the toys, and had to be durable enough to withstand repeated use of the toys. They also had to provide security for both the toys and accessories, yet be easy for store personnel to remove to change the batteries.

Advertiser: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Shannen Promotions Inc., New York
Objective: To secure placement in high-traffic, high-volume upscale locations such as airports and hotels, and provide optimum access for trial. Also, to effectively maximize the use of counter space in those targeted locations.

Motion Displays
Advertiser: Coors Brewing Co., Golden, Colo.
Producer: Graphic Communications Inc., Golden, Colo.
Objective: To generate incremental display and upgrade in-store display placement. Also, to provide attention-getting P-O-P resulting in increased floor traffic to the display. During the program, overwhelming demand for the can by retailers exceeded the supply.