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  • Schulte Corp. Storage Systems

    Product: Schulte storage systems
    Number of displays: 400
    P-O-P company: Geo-Graphics, Cincinnati, Ohio
    Distribution: Home centers, lumber yards and hardware stores
    Introduction: July 1991
    Duration: Permanent
    Construction: Wood
    Simplicity is the goal behind new merchandisers for Schulte storage system parts.
    Schulte Corp. Storage Systems
  • Starship Enterprise Vapor Trail

    Product: The Southland Corp. Starship Enterprise Vapor Trail
    Number of displays: 3,200
    P-O-P company: Eddy Associates Inc., New Berlin, Wis.
    Distribution: 7-Eleven stores
    Introduction: August 1991
    Duration: 30 days
    Construction: Foam board and Tyvek plastic
    Sales of Slurpees soared when the Enterprise appeared.
    Starship Enterprise Vapor Trail
  • Burton Snowboards

    Product: Snowboards
    Number of displays: 6,000 in the U.S., Europe and Japan
    Average unit cost: $14
    P-O-P company: Acrylic Designs Inc., Springfield, Vt.
    Distribution: Surf and ski shops
    Introduction: July 1991
    Duration: Permanent
    Construction: Acrylite, an acrylic hot stamped Mylar film
    Acrylic displays allow the graphics of Snowboards to show through.
    Burton Snowboards
  • Dungeons & Dragons Floorstand

    Product: TSR Inc. Dungeons & Dragons
    Number of displays: 7,000
    Average unit cost: $10
    P-O-P Company: Great Northern Display Group, Racine, Wis.
    Distribution: Toy and book stores and hobby shops
    Introduction: May 1991
    Duration: Semi-permanent
    Construction: Corrugate
    TSR's new version of D&D gets an upscale treatment via a castle-looking floorstand.
    Dungeons & Dragons Floorstand
  • Mercedes-Benz Credit Corp.

    Product: Leasing and finance programs
    Number of displays: 150
    P-O-P company: On-Site Media, Brighton, Mass.
    Distribution: Mercedes-Benz dealerships
    Introduction: February 1991
    Duration: Three years
    Construction: Particle board and laminated plywood, covered with Formica Nevermar finish
    Special programs have focused on pre-owned Mercedes-Benz vehicles and 1992 model introductions.
    Mercedes-Benz Credit Corp.
  • Super Speak & Read

    Product: Texas Instruments Inc. Super Speak & Read, Super Speak & Math
    Number of displays: 50,000
    Average unit cost: Displays are free with purchase of products displayed.
    P-O-P company: DCI Marketing, Milwaukee, Wis.
    Distribution: Toy stores and mass merchandisers
    Introduction: November 1988
    Duration: Permanent
    Construction: Injected-molded plastic
    Texas Instruments' educational products display is designed to work with the company's new products, as well as established ones.
    Super Speak & Read
  • Weaver Rifle Scopes Countertop

    Product: Blount Inc. Rifle scopes
    Number of displays: 250
    Average unit cost: $25
    P-O-P company: Liberty Display Group, Blaine, Minn.
    Distribution: Firearms and sporting goods stores
    Introduction: June 1991
    Duration: Permanent
    Construction: Clear acrylic
    The Weaver brand name is silkscreened directly onto the display.
    Weaver Rifle Scopes Countertop
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