Membership Matters: How Loyalty Programs Drive Consumer Choice

Today, the average consumer is a member of 17 loyalty programs. So, what does “loyalty” actually mean? In this webinar, Pamela Young of CVS Media Exchange (CMX) will share insights and takeaways from new research conducted in partnership with the Path to Purchase Institute on loyalty programs and the drivers of customer loyalty. This session will help you understand why consumers choose loyalty programs, how they perceive their value, and how they impact shopping behaviors. You’ll leave with valuable insights into how consumers view loyalty programs and how CVS' loyalty program, ExtraCare, is enhancing customer engagement with the retailer and its brand partners through CMX.

Speaker:

Pamela Young, Head of Sales, CVS Media Exchange

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