'Neuro' Caution As big brands dabble in neuromarketing, the 'science' they are using provides data that requires interpretation The Hub: Mind Over Shopper Satisfying simple needs at retail is more complex than ever The Hub: Ready at Retail Shopper marketing has jelled as a brand-building discipline. The Hub: Shelf Assurance Johnson & Johnson makes shopping better for moms. The Hub: Emotional Rescue Break through rational barriers with value beyond price. The Hub: The Shopper's Trophy Brands that create cravings are the shopper’s best reward The Hub: Mind the Gap Data analysis closes the chasm between brand messages and shopper behavior. Nielsen to Track Online Supermarket Sales Groupon Now, Google Offers Debut Summit 2011: Turning Data into Opportunity Connecting media consumption to purchase behavior First Previous 41 42 43 44 45 Next Last