Marketing Toolbox

Color, shapes, symbols and words, in that sequence, are what drive purchase intent

As big brands dabble in neuromarketing, the 'science' they are using provides data that requires interpretation

Brands that create cravings are the shopper’s best reward

Data analysis closes the chasm between brand messages and shopper behavior.

Satisfying simple needs at retail is more complex than ever

Shopper marketing has jelled as a brand-building discipline.

Johnson & Johnson makes shopping better for moms.

Break through rational barriers with value beyond price.