Video

Client: MGM/UA, Santa Monica, Calif.
Product Promoted: "Species II"
Objective: To capture the viewer's attention as the image flips from the movie's title to the movie's star and then to the Species creature, and also to increase awareness for the movie.
Introduction: January 1998
Construction/Materials: Interactive printing techniques were used to create a 28-inch by 40-inch lenticular poster.
P-O-P Company: Virtual Images Unlimited, San Bernardino, Calif.

Client: Zany Brainy, Wynnewood, Pa.
Products Promoted: Music CDs
Objective: To provide an easy-to-use music listening system that incorporates eye-catching graphics and promotes an interactive environment that is fun for both parents and children.
Introduction: October 1997

Client: Paramount Pictures Home Video, Los Angeles
Producer: Tenneco Packaging, Lake Forest, Ill.
Marketing Objective: To create a three-sided display with a small footprint that would offer dimensional graphic impact.

Client: Sony Pictures Entertainment, Culver City, Calif.
P-O-P Company: Phoenix Display, West Deptford, N.J.
Division: Temporary, Movies, Tapes, Records, CDs
Objective: The display utilizes the life-size presence of Tommy Lee Jones and Will Smith to capture the attention of consumers. It broadens the demographics by featuring an alien resting on the shoulders of the stars.

Client: Best Buy, Eden Prairie, Minn.
P-O-P Company: Thorco Industries Inc., Lamar, Mo.
Division: Permanent, Movies, Tapes, Records, CDs
Size of Run: 100
Objective: To create an easily repositioned fixture to merchandise newly released CD titles in a minimum amount of floor space. By placing the unit in strategic locations, the intent is to attract customers not destined for the music department. The tower's quick-change sign channels allow a graphic tie-in with the artists featured and promotions from other media.