Video

Client: Solitudes Ltd., Toronto
Producer: CDA South Inc., Atlanta
Marketing Objective: To provide an interactive display that showcases the CD product while allowing the customer to hear music selections prior to purchasing. The colors on the unit as well as the sounds coming from the unit create a soothing atmosphere. The fleck green paint gives the unit a natural-looking "tree" finish and promotes the nature theme of the CD's being merchandised.

Colorful Kid City II Unit Now Features Full-Motion Video, Stereo Sound

Product: "Bananas in Pajamas" video series, and bananas
Number of displays: 1,500
P-O-P companies: PolyGram Video (design of header), New York; Chiquita Banana North America (design of add-on header and dangler), Cincinnati; Ott Communications (printing of add-on header and dangler), Louisville, Ky.; Prestone Printing (printing of header), New York; Taurus Packaging and Display Corp. (design and manufacture of base), Cherry Hill, N.J.
Distribution: Regional supermarket chains nationwide
Introduction: September 1997

Client: Universal Pictures, Universal City, Calif.
Product Promoted: "The Lost World: Jurassic Park" movie
Marketing Objective: The graphics were used on floors in movie theater entrances and snack bars to promote the movie.
Producer: Trenmark, La Mirada, Calif.
Distribution: Movie theaters
Quantity: 2,600
Materials/Process: 3M floor graphics -- screen printed
Introduction: May 1997

Client: Blockbuster, Fort Lauderdale, Fla.
Products Promoted: Videos to rent and buy
Marketing Objective: To attract attention and draw consumers into the store.
Producer: Wace Photo Imaging, Orlando, Fla.
Distribution: Blockbuster Video stores
Quantity: 90,000
Materials/Process: Screen printing
Introduction: March 1997

Client: Madison SquareGarden, New York
Products Promoted: Concerts, sporting events and theatrical productions
Marketing Objective: To publicize events and increase awareness at the box office to increase ticket sales.
Producer: Wace, The Imaging Network, New York Group, New York
Distribution: 24 windows in front of the box office
Materials/Process: 3M Scotch-print electrostatic digital output at 300DPI to 8671 perforated window vinyl with 8914 overlaminate
Introduction: September 1997

Client: Barnes & Noble, New York
P-O-P Company: Medallion, New York
Division: Permanent, Movies, Tapes, Records, CDs