Video

Client: Toys "R" Us, Paramus, N.J.
Products Promoted: DVDs
Objective: To develop an innovative, durable fixture that "announces" Toys "R" Us is in the DVD business. The permanent display consolidates all DVDs into one destination designed to appeal to all ages with its large DVD logos and clear messaging.
Introduction: October 2000
Construction/Materials: Vacuum-formed base, header, logos and trays; metal tubing and wire infrastructure; screened styrene graphic panel held by plastic extruded channels

Client: Front Row Entertainment, Edison, N.J.
Products Promoted: CDs
Objective: A flexible merchandising vehicle was needed to display CDs within quarter-, half- and full-pallet configurations. The displays also had to enable retailers to change graphics easily for varying promotions.
Introduction: January 2001
Construction/Materials: Flexo-printed B-flute corrugated, litho-laminated river and graphic channels
P-O-P Company: Triangle Display Group, Philadelphia

While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths.

Client: Musicale Explosion, Atlanta
Products Promoted: CDs
Objective: The Music Browser Network was designed to allow customers to preview music CDs without the need to open product. The system supports up to 32 listening stations.
Introduction: June 2000
Construction/Materials: Powder-coated steel, computer and radio equipment
P-O-P Company: In Control Systems Inc., Lewisville, Texas

Client: Warner Media Services, New York
Products Promoted: Videos
Objective: To create a fun, vibrant floorstand for children's videos. The unit can also be converted to a counter unit.
Introduction: January 2000
Construction/Materials: One-color plus varnish corrugated tray, litho-laminated corrugated base and riser
P-O-P Company: Triangle Display Group, Philadelphia

Client: Lyrick Studios, Allen, Texas
Product Promoted: The Wiggles "Toot Toot!" video
Objective: To stimulate impulse sales of the new video by garnering valuable secondary off-shelf placement with a vibrant, colorful display.
Introduction: October 2000
Construction/Materials: Flexo one-color base and tray, four-color header with four-color lug-on
P-O-P Company: Phoenix Display/International Paper, Thorofare, N.J.

Client: Dreamworks SKG, Universal City, Calif.
Product Promoted: "Shrek" animated film
Objective: To promote the movie's May 2001 release in theater lobbies worldwide. The inflatable "S" adds dimension to the display and features special printing that looks like green granite.
Introduction: March 2001
Construction/Materials: 0.3mm PVC inflatable with two-color process print; litho-printed foam-board figures; corrugated base for inflatable

Product: "3-2-1 Penguins" children's video series
Number of displays: 1,200
P-O-P company: Rapid Displays, Chicago
Introduction: November 2000
Duration: Temporary
Construction: Corrugated and foamboard
Display set-up: Retail staff
The release of Big Ideas' second video series, "3-2-1 Penguins," was promoted via a standee that counted down to the release date with weekly inserts plus a product display that held 48 videos in 12 facings.