Video

Client: Goodtimes Home Video, New York
Product Promoted: "The Omega Code" video
Objective: To promote the Christian suspense thriller in 1,700 Wal-Mart and 1,500 Kmart stores. The video had a successful but limited run in theaters, so the P-O-P had to serve as an integral part of the marketing campaign.
Introduction: March 2000
Construction/Materials: 200-pound B-flute corrugated, 275-pound supports, 80-pound litho four-color, 200-pound B-flute mounted graphic panels
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Product: Sugo Music's Jazz Legends CDs
Number of displays: 500
P-O-P company: Gamon International Inc., Elk Grove, Ill.
Introduction: February 2001
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
The Sugo Music division of Tambourine Inc. created a compact display for four of its Jazz Legends CDs that was timed to ship in conjunction with a PBS documentary program in February.

Client: Virgin Records, Beverly Hills, Calif.
Products Promoted: Yanni CDs and videos
Objective: The standee calls attention to Yanni's new album and capitalizes on his own brand equity by bringing his image to stores in life-like realism.
Introduction: September 2000
Construction/Materials: 200-pound B-flutelitho, four-color varnish, printed tray
P-O-P Company: Phoenix Display/International Paper, Thorofare, N.J.

Client: Toys "R" Us, Paramus, N.J.
Products Promoted: DVDs
Objective: To develop an innovative, durable fixture that "announces" Toys "R" Us is in the DVD business. The permanent display consolidates all DVDs into one destination designed to appeal to all ages with its large DVD logos and clear messaging.
Introduction: October 2000
Construction/Materials: Vacuum-formed base, header, logos and trays; metal tubing and wire infrastructure; screened styrene graphic panel held by plastic extruded channels

Client: Front Row Entertainment, Edison, N.J.
Products Promoted: CDs
Objective: A flexible merchandising vehicle was needed to display CDs within quarter-, half- and full-pallet configurations. The displays also had to enable retailers to change graphics easily for varying promotions.
Introduction: January 2001
Construction/Materials: Flexo-printed B-flute corrugated, litho-laminated river and graphic channels
P-O-P Company: Triangle Display Group, Philadelphia

While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths.