Toy, Hobby, & Games

Marketer: Midway Home Entertainment Inc., Corsicana, Texas
Objective: To increase game awareness at the retail level through banners, standees, posters, floor graphics, projection cards and counter cards.
Construction: Poly-vinyl banners, litho-mounted corrugated standees and counter cards, vinyl floor graphics, SBS projection cards
Introduced: October 1996
Producer: Art Merchandising, New York

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To show both hardware and software in a mobile, in-store display.
Number of Displays: 2,500
Construction: B-flute, litho laminate, 20-point packaging
Introduced: May 1997
Producer: The Corporate Image Inc., Seattle

Marketer: Sega of America Inc., Redwood City, Calif.
Objective: To launch World Series Baseball '98 for Saturn.
Number of Displays: 10,000
Construction: 100-pound litho mounted to foamboard and die cut
Introduced: June 1997
Producer: Drissi Advertising, Los Angeles

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To alert consumers about the launch of Star Fox 64.
Number of Displays: 3,500
Construction: Foamboard, holographic stock, 20-point board
Introduced: July 1997
Producer: The Corporate Image Inc., Seattle

Product: Turok: Dinosaur Hunter videogame
P-O-P company: Art Industries of New York (banner, valance cards, floor graphic), New York; J.F.B. & Sons (lithography for counter cards and comp box), West Babylon, N.Y.
Distribution: Toy and electronic stores
Introduction: March 1997
Duration: Temporary
Construction: Paper
An array of P-O-P materials supported the introduction of the Turok: Dinosaur Hunter videogame. The game is based on a long-time comic book character that Acclaim licenses from Western Publishing.

Client: Toys "R" Us
Producer: Design Display Group Inc., Carlstadt, N.J.
Category: Wood - Services - Travel, Financial, Telecommunications, etc.
Intended Length of Use: 5 years
Production Run: 55
Unit Cost Range: More than $250

Client: Buena Vista Home Video
Producer: Phoenix West Display & Packaging, Sherman Oaks, Calif.
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Media - CDs/Video Games/Print/Videos/Software/Movies
Intended Length of Use: 6 weeks
Production Run: 40,000