Tobacco

An overview of the 2005 National Association of Convenience Stores annual trade show and conference

Marketing expenditures increase to $15.2 billion, but P-O-P spending drops 37%

The best retail-focused campaigns from Event Marketer magazine's 2005 Ex Awards

As convenience stores evolve into more sophisticated locations, focusing on new consumer groups, marketers find new ways to merchandise

Client: U.S. Smokeless Tobacco Co., Greenwich, CT
Introduction: March 10, 2005
Size of Run: 56,000
Distribution: Convenience Stores
Dimensions (H x W x D): 1'2" x 1'3" x 1'6"
Weight: 3 lb.
Producer: Packaging Specialists Inc., Clinton, PA

Client: U.S. Smokeless Tobacco Co., Greenwich, CT
Introduction: April 12, 2005
Size of Run: 1,000
Distribution: Convenience Stores
Dimensions (H x W x D): 1'3" x 10" x 5"
Weight: 3 lb.
Producer: Packaging Specialists Inc., Clinton, PA

Client: U.S. Smokeless Tobacco Co., Greenwich, CT
Introduction: February 7, 2005
Size of Run: 25,000
Distribution: Convenience Stores
Dimensions (H x W x D): 1'8" x 10" x 10"
Weight: 10 lb.
Producer: Packaging Specialists Inc., Clinton, PA

Retailer: Circle K
Location: Los Angeles